Today we got the chance to present our brand exhibition boards as a touch point, to get feedback and improve before we officially present them at the exhibition on Thursday!
I found this a really helpful opportunity to get feedback on my own work and also see what other people are doing and where they've decided to take their brand. Also hearing Katie and Adele give feedback on others was helpful to understand what to do and what not to do!
Overall it went well and they seemed to really like where I was going with the brand. The main improvements they gave me were:
- Simplify and get rid of some stuff to offer one unified message
- Get rid of trends - don't need them and too wordy
- Use imagery from Emily's actual designs
These are all comments I intend to take on board to improve!
Helena
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