Yesterday we had a scale-up on brand foundations and looking at the different elements, like brand personality, essence, values etc and looking at the different parts they play and how to get the best out of them. I found that this was an invaluable opportunity to refresh what I'd learnt on branding previously and put it into context with the brand I'm developing. It's especially made it clearer how to create a distinct brand.
A particular helpful task we were given was to mind-map our product, using the following titles to categorise the different elements. This was effective to collate the information I'd got during my first meeting with Emily and logically collect her ideas and my ideas together to make sense of them and understand the direction I should take the brand.
Whilst communicating with Emily she sent a summary of her intentions for her collection. This gave me a helpful insight into her main values for her designs. One notable insight was her interest in using feminism as a theme within her collection and to her personally. This will be important to take into consideration when developing the target consumer, tone of voice and brand values.
I am so far enjoying the process of generating different ideas through collaboration of myself and Emily, particularly as we come from two white different stand-points.
Helena
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