Coming up with these two parts of the brand positioning felt like an integral part as they set the standard for the brand and are a reflection of how the brand will differentiate from every other brand within the luxury market.
I have come up with four values, two of which represent practical/physical values that directly relate to the consumer (Individuality and Efficiency) and two which are more metaphorical but I believe hold importance to what the brand represents and to what is important to the consumer (Transparency and Empowerment). Collectively they makeup the four most crucial standards for the brand to achieve to consistently communicate a specific message.
I decided to present two separate unique selling points as I decided I had two separate offerings from my brand that differentiate it, however I think when I develop my brand further I would like to come up with one singular USP that is a true reflection of what enables my brand to differentiate itself against its competitors.
Helena
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