Having met my my designer, Emily, I had been left with a lot of information and a lot of ideas spinning round my head.
To gather my thoughts I decided to put together a mood-board of images that reflect the different aspects of Emily's designs and themes that could work together cohesively to create one brand. I feel this broadly encompasses the feelings I think the brand should communicate. The mood-board uses a few images identified from Pinterest, a colour palette taken from one of the image inspirations from Emily's sketchbook and words gathered from my first meeting with Emily.

I find the process of putting various images together to create a vision what my brand could like really interesting and as a visual learner I think it 's helped me to understand the process of brand development!
Helena x
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