When meeting with Emily she identified her target consumer as women aged 25-35, who enjoy quirky styles, travelling and have quite lot of money to spend. From this, looking closely at Emily's designs and through trend and market research I have created an initial pen portrait of what I feel a 'Moody consumer' will look like. By gaining a deeper understanding of the brands primary consumer it will enable myself to position the brand appropriately so that it has maximum appeal to the target market.
Helena
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