top of page
Search

The consumer

Writer: Helena EvisonHelena Evison

When meeting with Emily she identified her target consumer as women aged 25-35, who enjoy quirky styles, travelling and have quite lot of money to spend. From this, looking closely at Emily's designs and through trend and market research I have created an initial pen portrait of what I feel a 'Moody consumer' will look like. By gaining a deeper understanding of the brands primary consumer it will enable myself to position the brand appropriately so that it has maximum appeal to the target market.


Helena




 
 
 

Recent Posts

See All

Bibliography

Bishop, K. and Friend, H. (2018). Shibboleth Authentication Request. [online] Www-lsnglobal-com.ntu.idm.oclc.org. Available at:...

Komentarze


0115 941 8418

©2019 by Nottingham Trent University. Proudly created with Wix.com

bottom of page