Helena EvisonApr 14, 20192 min readComing up with a brand name and logo When thinking about the name of my brand I wanted to embody the values and themes I had identified when meeting Emily. Having looked at...
Helena EvisonApr 14, 20193 min readTrend research For the trend research I chose to use LS:N as the main source for identifying the most relevant ones for my brand as it collates the main...
Helena EvisonApr 1, 20191 min readVisualising data - lecture with Tim Today we had a lecture with Tim Rundle, I find him to be a really engaging lecturer. He offered some useful insights into what to do and...
Helena EvisonMar 27, 20191 min readPinterest boards - Generating ideas and Categorising As part of our brief we are expected to use Pinterest to gather relevant images and help inspire and generate ideas. I rarely used to...
Helena EvisonMar 27, 20191 min readThe Mighty Shed - Powerful Brands On Monday we were lucky enough to hear a talk and Q&A from Angelique Green, CEO of The Mighty Shed, a marketing agency based in the US...
Helena EvisonMar 26, 20191 min readTrend research scale-up One of the most important parts in brand development is utilising the most revenant trends. Not only should they be extremely current...
Helena EvisonMar 22, 20191 min readBrand foundations and min-mapping Yesterday we had a scale-up on brand foundations and looking at the different elements, like brand personality, essence, values etc and...
Helena EvisonMar 21, 20191 min readInitial ideasHaving met my my designer, Emily, I had been left with a lot of information and a lot of ideas spinning round my head. To gather my...
Helena EvisonMar 20, 20192 min readMeeting the designer Today I got the opportunity to meet with my assigned desgner, Emily Moody. We discussed the evolution of her design ideas, the process,...
Helena EvisonMar 20, 20191 min readBuilding A Desirable brand 19/03/19 was one of our first scale ups for our brand development project and an important one it was as were explained the key factors...